By Kaizen
Mission, vision and values

ByKaizen is the new operator of the KAIZEN group, created to manage both existing hotels and new projects. With an innovative vision and a personalized approach, we bring excellence and the distinctive style of KAIZEN to every corner.

Discover our mission, vision and values, which guide us to offer unique experiences, promote art and culture, and stand out for excellence in every city where we are present.

Corporate: sustainability principle of Royal Planet, Park Royal hotels and resorts

MISSION

To become a benchmark in every city we are located, not only for the quality and excellence of our hotels and restaurants but also for fostering art, culture, and intellectualism within our walls.

Social: sustainability principle of Royal Planet, Park Royal hotels and resorts

VISION

To create experiences for our guests and clients that provide lasting benefits and are remembered with joy for the rest of their lives.

Environmental: sustainability principle of Royal Planet, Park Royal hotels and resorts

VALUES

We strive for excellence above all, driven by passion, commitment, and a dedication to personalized service. We also prioritize innovation, continuous renewal, and distinctiveness, all while acting with honesty and loyalty. We focus on cost control and good profitability to invest in achieving all of our other objectives.

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Expertise

With more than 25 years of experience in hotel management, our team at Kaizen Hotels specializes in auditing, consulting, business development and comprehensive hotel management.

We currently operate three iconic hotels: Casa Palacio María Luisa in Jerez, Hotel La Malvasía in El Rocío and Hotel Don Ramón in Seville. These establishments stand out for offering unique experiences and redefining luxury in Spain, combining historical heritage with modern technology and careful interior design, guaranteeing maximum comfort, sustainability, and an atmosphere of art and culture in every corner.

What makes us different

What distinguishes us from other luxury hotel managers is our ability to create unique and memorable experiences. Our personalized service starts from the moment of booking and extends through to departure, ensuring a comprehensive luxury experience.

In the hotels we manage, we offer much more than accommodation: we provide experiences that captivate all the senses. With a focus on detail and personalization, from the softness of the linens to the fragrance in the room, we create an environment where luxury blends with imagination. Inspired by the Japanese philosophy of "continuous improvement" (Kaizen), we attend to every detail to ensure our clients' complete satisfaction.

Services

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Auditing

We conduct comprehensive analyses and diagnostics of hotel operations, covering areas such as sales, marketing, human resources, costs, and finance, with the aim of optimizing performance.

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Consulting

We provide specialized solutions in operational due diligence, repositioning, restructuring, intervention in key areas like F&B, refinancing, and support in human resources for critical roles in hospitality.

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Business development

We create unique hotel concepts, managing all phases from branding to implementation, with a focus on design, construction, training, and regulatory compliance.

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Comprehensive Management

We handle the development, launch, and daily operation of the hotel, implementing centralized and customized strategies to maximize efficiency and profitability.

Why By Kaizen?

With over 25 years of experience in the hotel industry, we have honed our skills and processes to ensure the operational success of our hotels.

Our deep expertise allows us to identify areas for improvement and develop tailored strategies to maximize the efficiency and profitability of each hotel we manage. From optimizing inventory management to implementing innovative marketing initiatives, we are dedicated to adding value and enhancing the performance of each establishment, ensuring exceptional long-term results.